Importance of SEO

SEO stands for Search Engine Optimizations. With its help, we can improve websites by adding good content and creating our own websites. Creating a website for SEO is very important. By implementing SEO, we can make our digital marketing strategy more powerful. With the help of SEO, we can increase search traffic to our website.

How does SEO work?

SEO works through three processes:

1. Crawling 2. Indexing 3. Ranking

Crawling means to scan the website in the search engine. To ensure the search engine works effectively, keep updating the content, do not add broken links, and create an XML sitemap so that the search engine can crawl the website.

Indexing that the content of the pages that have been crawled is shown in the search engine, and the website that is crawled and shown in the search engine is indexed.To improve indexing, we should not add meta tags, keywords, or duplicate content as they can confuse the search engine. We should keep checking Google Console to prevent issues in indexing.

Ranking, After indexing, in order for a website to rank in the search engine, it should have relevant content, quality, and the ability to solve queries. To improve the ranking, our website should be mobile-friendly, we should create backlinks from authoritative websites, etc. This will allow our website to appear in the search engine rankings.

With the help of SEO, we can increase traffic to our website. We can create backlinks using other authoritative websites to improve it. Duplicate content, images, and other such things should be avoided because they can lower the website's ranking. Therefore, there should be uniqueness and a mobile-friendly website.